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Bucilati Jewelery Retailers Accelerate Global Expansion Program

From Milan, the latest report, a strong team is for the Italian legendary jewelry brand Buccellati family planning product development and global expansion plan. Last April pandora jewelry retailers, Francesco Trapani was appointed executive vice president of Clessidra SGR, a major shareholder; in September, Gianluca Brozzetti joined Buccellati as CEO of the brand. Trapani has long served as the CEO of Bulgari, also served as LVMH Group watch and jewelry department president; Brozzetti had Roberto Cavalli Group CEO, also in Asprey, Bulgari, Gucci Group and Louis Vuitton as executive positions.

During the interview, Brozzetti said the company’s structure was clear and the growth trend was clear. “The company will always respect brand history, DNA and long-standing reputation, and we are looking for a business model that fits brand reputation.” The executive noted that Buccellati has a strong Of the brand recognition, is Italy’s leading overseas expansion of the brand. Founder Mario Buccellati opened his first store in Milan in 1919 and opened a second store in 5th Avenue in 1952. The company entered Hong Kong in 1965 and entered Japan in 1970. Brozetti said: “Buccellati is the first Italian brand to enter the United States with Gucci and Salvatore Ferragamo.” The United States remains the main single market for Buccellati, 40% of total turnover, Madison Avenue, Beverly Hills, Bal Harbor, Fla. , Aspen, Colo., And Chicago have five key stores. In addition, the brand is available in selected department stores such as Bergdorf Goodman and Neiman Marcus. Buccellati’s core business is jewelry, such as the Eternelle ring, the gold ring with hand-crafted exquisite lace, with a variety of precious stones inlaid, mainly for young audiences. At the same time,pandora jewelry bracelet   the brand also provides a variety of silver and watch products.

Brozzetti stressed that after years of family staging, Clessidra recently developed a joint brand with Buccellati successors. As the first step in accelerating the expansion of the brand, in 2011, Mario Buccellati and Gianmaria Buccellati merged. And then sold to Clessidra for 80 million euros ($ 89 million). Maria Cristina Buccellati said that the addition of Brozzetti was far-sighted, which was in line with the company’s idea of ​​creating a “pure, natural brand”. The family is still a strong foothold in the brand, Gianmaria’s son, founder of the sun Andrea Buccellati will retain the company president and creative director of the duties, daughter Lucrezia will also give support in the design.

At present, the brand’s first consideration is following the opening of the new store in Madison Avenue in March, how to use this as a blueprint for the global 30 Buccellati store renovation, including in-store design, model placement and so on. Fresh elements included in the satin fabric totem, combined with contemporary design inspired by the classic gold glass display cabinets, classic Versailles style black oak flooring, oak walls and micro-display on the wall and so on.

Brozzetti said it was expected that all stores would be renovated by 2017. In addition, the overall number of sales outlets will be doubled in three to five years. “We have not set up stores in the Middle East and Asia, which is our weakness, but it also gives us the potential for growth,” he said pandora jewelry catalog  .

Brozzetti declined to provide company profit data. He revealed that it was a “double-digit huge increase”. Buccellati market share has also increased. He said: “In the long run, jewelry is a very attractive and preservation of the category.Compared to the watch, jewelry will be more strong.Perhaps because of the relationship between jewelry and people closer.” Brand now in the world a total of 120 multi-brand Store. In June this year, the Galeries Lafayette in Paris opened a new store.

Earlier this month, Buccellati celebrated its new Opera series in Paris by Elisa Sednaoui, the protagonist of the brand ambassador, and Peter Lindbergh, the photographer, will also be released this month in Milan. Brozzetti said: “We want to highlight the close relationship between the brand and Milan, and pay tribute to Milan.” The company said it was the first 40 years of brand life lifestyle.

When asked about the listing of Buccellati, Brozzetti said it was too early. “We will do it for a long time.” This spring, Clessidra took control of Roberto Cavalli and acquired a small stake in Harmont & Blaine pandora bracelet jewelry .

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